From $20K to $600K/month
after 2 years stuck
How Ads Mastery helped plant-based supplement brand Plants Basically break a 2-year revenue plateau — scaling 30X through Meta ad creative volume at scale, website CRO, and a complete backend retention system.
Apply NowPlants Basically is a plant-based supplement brand founded by John Palmere, a professional BMX rider who turned to natural healing after a personal health challenge. The brand offers organic and wild-harvested botanicals, functional mushrooms, and superfoods — products designed to support joint health, brain function, energy levels, and overall well-being. Made in the USA and trusted by a growing community of 35K+ followers.
But for two straight years, Plants Basically was stuck. Revenue plateaued at around $20K/month and nothing John tried could break through the ceiling. The ads weren’t scaling, the website wasn’t converting efficiently, and there was no system for testing creative at volume. Every month looked the same. That changed the moment he joined Ads Mastery — from then on, every single month was a new record.
Two years stuck at $20K/month with no way to break out
Plants Basically had a passionate founder, a loyal customer base, and a product that worked. But without the right advertising systems, CRO infrastructure, and retention strategy, the business couldn’t scale past its ceiling — no matter how hard John tried.
2-Year Revenue Plateau
Stuck at $20K/month for two years straight. Couldn’t figure out how to break through despite multiple attempts.
No Creative Volume
No system for producing and testing ads at scale. Same creative running until it burned out, with no pipeline to replace it.
No Website CRO
Site wasn’t optimized for conversions. No email pop-ups, no upsells, no cross-sells, no bundle offers to increase AOV.
Low ROAS
Ad spend wasn’t returning enough to scale. Without profitable unit economics, every attempt to increase spend just burned cash.
No Retention System
No email/SMS flows, no post-purchase sequences, no subscription push. One-time buyers weren’t coming back.
No LTV Strategy
Without upsells, bundles, and backend flows, customer lifetime value was too low to justify aggressive ad spend.
Creative volume at scale + CRO + retention
Ads Mastery built the complete growth engine Plants Basically was missing — launching hundreds of Meta ad variants while simultaneously optimizing every touchpoint from first click to repeat purchase.
Launched 100s of Meta ad variants to systematically test hooks, formats, audiences, and creative angles. The volume approach meant winners were identified faster and scaled harder. Rather than running a handful of ads and hoping, the system produced a constant stream of fresh creative — maintaining a 3X ROAS even as spend scaled aggressively from $20K to $600K/month in revenue.
Rebuilt the website conversion funnel from the ground up. Added email pop-ups to capture visitors, implemented upsells and cross-sells throughout the shopping experience, created bundle offers to drive average order value higher, and optimized product pages for first-time buyers. Every dollar of traffic now worked harder.
Built out email and SMS flows for abandoned cart recovery, post-purchase follow-ups, win-back campaigns, and subscription nudges. Combined with the on-site upsells and bundles, customer lifetime value increased significantly — making the entire ad engine more profitable and allowing for more aggressive scaling.
From the moment Plants Basically joined Ads Mastery, the revenue plateau was shattered. Every single month set a new record in sales. The combination of massive creative volume, optimized conversion rates, higher AOV, and stronger LTV created a compounding growth engine that took the brand from $20K to $600K/month.
Higher AOV meant more budget for ads. More ads meant more data. More data meant better targeting. Better targeting meant higher ROAS. Higher ROAS meant more budget. The flywheel compounded month after month, turning a $20K/month brand into a $600K/month powerhouse.
Every single month was a new record
30X growth. Every month a new record.
After two years stuck at $20K/month, Plants Basically broke through and never looked back. From the first month with Ads Mastery, every single month was a new all-time record — culminating in $600K/month with a 3X ROAS at scale.
