How Ads Mastery helped award-winning whiskey brand Oak & Eden launch a profitable DTC ad engine from scratch — scaling from zero paid revenue to $239K/month with a 3.5X ROAS in just 3 months.
Oak & Eden is an award-winning whiskey brand known for its in-bottle finished process — each bottle includes a toasted wood spiral that continues to age and refine the spirit after bottling. With Double Gold medals from SIP Awards and Sunset Magazine, plus a Gold Medal from the International Wine & Spirits Competition, the product had already earned serious credibility in the spirits world.
But by January 2026, Oak & Eden's DTC e-commerce presence was virtually nonexistent. The brand was doing roughly $20K/month on Shopify with a 0.5% conversion rate and zero paid ad infrastructure. Kyle Hoover knew the product could sell online — he just needed the systems, creative strategy, and ad expertise to make it happen.
Oak & Eden had brand credibility and a premium product, but the e-commerce side was starting from scratch. No ad account history, no creative library, no conversion-optimized website, and no retention system.
No Meta ad account data, no pixel history, no tested audiences. Starting completely cold.
Shopify site wasn't optimized for DTC. Half a percent of visitors were converting — well below benchmarks.
No UGC, no AI creatives, no static ad library, no system for producing and testing ads at any volume.
91-99% of customers were one-time buyers. No email/SMS flows, no subscription model.
Meta's alcohol policies add complexity — age-gating, state restrictions, and creative compliance.
No strategy for cocktail trends, Father's Day, National Bourbon Day, or holiday campaigns.
Chase Chappell personally coached Kyle through the build-out, establishing every layer of the ad system simultaneously — creative production, audience testing, CRO, retargeting, and seasonal campaign strategy.
Built the ad account from scratch. Launched initial creative testing with UGC, static images, and AI-generated creatives across persona-based angles (whiskey enthusiast, cowboy/rugged, gifting, bar collector). Set up Advantage Plus broad targeting with purchaser exclusions. Established a 5-creative-per-week production cadence. Conversion rate began climbing from 0.5% as product pages were optimized.
Identified winning creatives and scaled budgets on ad sets with 4X+ ROAS. Introduced cocktail recipe creatives, behind-the-scenes content, and educational angles. Built retargeting campaigns targeting purchasers with "need a refill?" messaging and dynamic carousel ads. Launched themed monthly campaigns (Espresso Martini Month). Added bundle pricing and welcome kit offers. CVR hit 2%+.
Creative volume doubled to 10+ per week with AI creative generation tools supplementing UGC and statics. Ad spend scaled to $60-80K/month with ~140 active ads. Retargeting ROAS climbed from 3.3X to 4X+. Broad audience campaigns with frequency management kept reach fresh. Seasonal campaigns for Gold Rush cocktails and pre-Father's Day drove spikes. Hit $239K — up 72% month-over-month.
In just 3 months, Oak & Eden went from a brand with virtually no DTC ad presence to a $239K/month Shopify powerhouse — with a 3.5X ROAS, 2.25% conversion rate, and a creative engine producing 10+ new ads per week.
