From $60K to $600K+/month
in 6 months
How Ads Mastery helped luxury body oil brand Garden Alchemy scale 10X on Shopify while launching from $0 to $179K/mo on TikTok Shop — creating so much demand they couldn't keep products in stock.
Apply NowGarden Alchemy is a luxury body oil brand that crafts hand-blended, all-natural body oils designed to make you feel confident, smell irresistible, and glow without the heavy lotion feel. With scents like Nazar, Andromeda, and Iron Coast, the brand built a cult following through organic social and word-of-mouth before ever touching paid ads.
By September 2025, Garden Alchemy was doing $60–80K/month on Shopify with a 2X ROAS and 2% conversion rate. Tyler Wetherbee knew the brand had far more potential but lacked the systems, creative infrastructure, and multi-channel strategy to break through. That's when he joined Ads Mastery.
A premium brand with organic traction but no paid growth engine
Garden Alchemy had proven product-market fit through organic social, but scaling beyond $60–80K/month required infrastructure the brand didn't have. No creative testing system, no CRO optimization, no TikTok Shop presence, and no retention strategy beyond one-time purchases.
No Creative Volume or Strategy
No UGC pipeline, no AI creative generation, no format diversity for paid ads at scale.
No Website CRO
2% conversion rate with unoptimized product pages, no upsells, cross-sells, or bundle offers.
No TikTok Shop Presence
Zero TikTok Shop revenue. No affiliate program, no shoppable content, no GMV Max campaigns.
No Retention System
No email/SMS flows, no pop-up optimization, no VIP community for repeat purchases.
No Creator Flywheel
No system for sourcing, vetting, and scaling UGC creators across Meta and TikTok.
No Launch Playbook
No structured approach to product launches, seasonal campaigns, or scaling around drops.
A full-stack growth system across every channel
Ads Mastery assigned a dedicated coach (Sean) to work with Tyler weekly, building out every growth lever simultaneously — Meta ads, TikTok Shop, Shopify CRO, email/SMS, and creator infrastructure.
Built a UGC + AI creative engine producing 100+ new ad formats monthly. Deployed statics, video, offer-based, and testimonial-driven creatives. Scaled to $10K/day ad spend with 340+ active ads in Meta Ad Library. Migrated top-performing TikTok creator content to Meta for cross-platform wins.
Rebuilt product pages for conversion. Added upsells, cross-sells, and bundle pricing (2-pack 10% off, 3-pack 15% off + free shipping). Implemented subscribe-and-save. Email pop-up capture rate increased to 10%+. Built email/SMS flows for backend retention and repeat purchases. CVR jumped from 2% to 3.6%.
Launched TikTok Shop from scratch. Onboarded 469 affiliates. Deployed GMV Max campaigns with a 4:1 video ratio per creator. Built to Gold Star Seller status with 149K+ followers, 41K units sold, and $592K total GMV. #1 product hit 14.6K units sold.
Established a creator pipeline across TikTok and Meta. Top-performing TikTok creators were migrated to Meta ads. Built a VIP Facebook group (1,300+ members) and WhatsApp community for direct engagement. 94% positive rating on TikTok Shop.
Coordinated new product launches with ad creative, email blasts, and community hype. Demand grew so explosive the brand had to scale ad spend from $10K/day down to $3K/day while production caught up. Single SKUs generated 450+ back-in-stock notifications, proving the system was working faster than supply could keep pace.
Real dashboards. Real numbers.
Gold Star Seller. 149K+ followers. Products selling out.
10X growth. Explosive demand. Can't keep it in stock.
In 6 months, Garden Alchemy went from a $60K/month organic brand to a $600K+/month multi-channel powerhouse — with demand so explosive they had to scale back ad spend while production caught up.
