From $423K to $5.1M/month
in just a few months
How Ads Mastery helped Free The Sheep, the hoodie blanket brand, scale Meta spend from $170K to $1.7M a month in just a few months and grow revenue 12X, by giving every creator their own ad set and feeding the account with a TikTok Shop creator army.
Apply NowFree The Sheep makes the oversized hoodie blanket: a wearable blanket built for lounging, gaming, and movie nights, sold on Shopify, Amazon, and TikTok Shop. The demand was already real. Amazon was moving around $10K a day, the brand had a TikTok Shop, and creators were already posting about the product.
When Nick and Justin joined Ads Mastery in March 2026, the brand was doing about $423K a month on roughly $170K a month in Meta spend. Cost per purchase hovered around $82 against a $50 goal, site conversion rate sat at 1.15%, and 93% of traffic was on mobile. Creative was the bottleneck: plenty of creators, no system for turning their videos into Meta ads. The goal from day one was consistent million-dollar months.
A product people loved with no engine to scale it
Free The Sheep had demand, a hero product, and creators already making content. What it didn't have was an ad account built to turn that content into new customers at scale.
A Creative Bottleneck
Creators were making videos, but nothing got them licensed and into Meta. Winning ads decayed with nothing ready to replace them.
CPA Stuck Around $82
Cost per purchase sat near $82 against a $50 target. High-spend, zero-sale ads kept running because there were no kill rules to cut them.
Campaigns Fighting Each Other
Creative testing was spread across overlapping campaigns competing for the same budget, and retargeting was underused and unsegmented.
A 1.15% Conversion Rate
93% of shoppers were on mobile, but the product page wasn't built for them. One confusing size label test alone dropped conversions 17%.
Only 9% Came Back
With one hero product there was little to cross-sell, so repeat purchase rate and LTV couldn't carry aggressive spend on their own.
Founders Doing Everything
Nick and Justin were running ads, TikTok Shop, creator outreach, and the site themselves, with no dedicated media buyer or TikTok Shop manager yet.
Turn the creator army into the ad account
The whole plan ran on one loop: creators make the ads, Meta finds the buyers, and the account structure decides who gets the budget. Everything else, from CRO to TikTok Shop, was built to keep that loop fed.
TikTok Shop outreach was rebuilt in Yuka with a creator approval rubric and new invite messaging, then plugged into Tribe so usage rights came back automatically and every video could run on Meta. Creator contests locked in guaranteed output, including a June push for 170 videos at a 10% commission. Creators got briefs built from the top hooks in the ad account, so they filmed proven angles in their own voice.
Creative testing was consolidated into fewer campaigns running batches of 10 to 25 creatives with flexible ads, so new videos stopped fighting each other for budget. Any ad that spent 2X target CPA without a sale got cut. Winners moved into cost cap scaling campaigns, retargeting was split into segmented audiences with hard customer exclusions, and winning budgets went up 20% at a time. CPA dropped from about $82 to $65 in the first six weeks.
This is the structure that broke the ceiling. Each creator runs in a dedicated ad set with all of their videos underneath. Creators see their own purchases, get hyped, and film 5 to 10 more. The bottom 50% of creatives move into a catch-all campaign, and the top 25% go into Target ROAS campaigns running $5K to $12K a day. That is what took Meta spend from $170K to $1.7M a month in just a few months.
The product page was rebuilt for mobile with the size chart next to the buy button, model sizing, UGC video sections, use-case grids for gaming, lounging, and movie nights, and in-cart upsells for hoodies, sweats, and shorts in multiple colors. Bundle and BOGO offers were tested against the core offer, and an AI SMS tool was added to recover abandoned carts. Conversion rate climbed from 1.15% to 1.56%.
With acquisition working, the focus moved to LTV. Seasonal drops, new colors, and themed patterns gave past buyers a reason to come back, pushing repeat purchase rate from 9% to 12 to 13%. TikTok Shop ran GMV Max with ROI protection, follower coupons, live deals, and bundles, and a tiered Black Friday plan was mapped to build offers through the holidays.
Ad spend from $170K to $1.7M a month in just a few months
12X in just a few months.
Free The Sheep entered the mentorship at $423K a month with an $82 CPA, a 1.15% conversion rate, and a creative bottleneck. In just a few months the brand was spending $1.7M a month on Meta and did $5.1M in a single month, fed by a creator army filming the winning angles on repeat.
